case study
JJ Smith | Green Smoothie Cleanse
Verticle: Health & Fitness
about the client
JJ Smith is a #1 New York Times bestselling author and has been featured in Essence, Dr. Oz, The View, Steve Harvey Show and more. JJ is a well known nutritionist and certified weight loss expert that produces content to help women all over the world take control of their health and confidence.
the goal
Attracting women looking to change their lives by implementing a fitness and health plan that increases overall wellness.
the solution
JJ Smith partnered with Amber and her agency, VII Digital, to create a comprehensive test strategy. The team began with adding in tracking for transparency in how their efforts affected the business bottom line.
From there, they created a test plan chalked full of relevant audiences and bid strategies. They also tested multiple campaign objectives including increasing sales through Conversion campaigns and increasing leads for future promotions through utilization of Messenger campaigns.
the tools
Photo Ads
Ads in Stories
Lookalike Audiences
Automatic Placements
Custom Audiences
Messenger Ads
the results of the campaign:
Ad Spend
revenue
%
return
Over the last 2 years JJ’s campaigns have generated over $4.1M on $790K in ad spend.
As a result of this growth, we’ve seen a huge jump in sales for our premier product – Liver Focus, a liver cleanse and detox supplement. The team has helped us establish an evergreen campaign that we run constantly. Their ability to optimize and adjust targets to maximize results is always appreciated.
We can’t thank Amber and her team enough for helping us continue to take the JJ Smith brand and personality to new heights!