case study
SneakGallery
Verticle: Retail & Apparel
about the client
SneakGallery is the #1 Sneaker Apparel Brand in the US. The SneakGallery team partners with designers, artists and illustrators to create limited edition apparel perfectly suitable to be paired with some of the most popular sneaker releases. SneakGallery has grown into one of the most recognized brands in the sneaker community.
the goal
Attracting sneaker lovers (sneaker heads) across the world looking for apparel that compliments their favorite sneakers.
the solution
The SneakGallery team partnered with Amber and her agency, VII Digital, to discuss viability of social advertising in reaching new sales goals. With an e-commerce storefront the team wanted to leverage smart targeting to ensure reach to the most appropriate audience.
The team created a test plan chalked full of relevant audiences and bid strategies. They also tested multiple campaign objectives including increasing sales through Conversion campaigns and Dynamic Product Ads.
the tools
Photo Ads
Carousel Ads
Lookalike Audiences
Automatic Placements
Custom Audiences
Dynamic Product Ads
the results of the campaign:
Ad Spend
revenue
return
Over the last 2 years SneakGallery’s campaigns have generated over $1.6M on $430K in ad spend.
We started working with Amber and her team in 2018 at a pivotal point for our business. We were dealing with the changes to Instagram’s algorithm and the increased difficulty to generate organic traffic from Facebook’s platform. From day one, the team learned about the uniqueness of our business and our specific needs.
Our Facebook/Instagram marketing efforts led by the team have generated over $1.6M in revenue on $430K ad spend over the past 2 years. Together, we formed a partnership that has thrived and I never hesitate to recommend the team to friends and fellow business owners.